CRICKET TO CONQUER CANCER
CRICKET TO CONQUER CANCER
A fundraiser igniting excitement, sponsorships, and support for Cricket to Conquer Cancer.
GRAPHIC DESIGN | EVENT DESIGN
Overview
I collaborated as a Junior Creative Strategist at ASTOUND Group to design and execute the Curtain Raiser event for the Cricket to Conquer Cancer initiative, promoting the main event in May 2025. My contributions included developing branding, signage, and event materials that aligned with Princess Margaret Cancer Foundation’s updated Carry The Fire identity. I also assisted with day-of setup and supported the RFP process for the main event. The Curtain Raiser successfully generated excitement, secured sponsorships, and raised awareness for PMCF’s mission.
Creative Process & Design Execution
During the creative process, I participated in client meetings and collaborated with the branding team to ensure designs aligned with the new rebrand.
I adapted graphics to fit the updated brand identity and used Illustrator and InDesign to create event materials. Additionally, I developed mockups to help the client visualize how the designs would look in real-world settings.
